Instagram content that drives action

Yes. Reels are shown widely to people who do not yet follow you, which makes them the strongest format for reaching new audiences. Strong Reels hook viewers in the first seconds, deliver value or entertainment quickly and end with a clear next step. We plan Reels around topics with proven interest in your niche.

Hashtags still help Instagram categorise content, but they matter less than they used to. Captions, on-screen text and keywords in your profile now play a bigger role in search and discovery. We use a small set of relevant hashtags alongside keyword-rich captions, rather than long blocks of generic tags.

Yes. Instagram ads run through Meta Ads Manager, and we handle targeting, creative, budgets and optimisation. We typically test Reels and Stories placements, which often perform well for engagement and conversions, and retarget people who interacted with your profile or website. Reporting focuses on cost per lead and sales.

We look beyond follower counts. Key measures include reach among your target audience, saves and shares, profile visits, link clicks, enquiries and sales. With proper tracking in place, we can show how Instagram activity contributes to revenue, so you know whether the channel is earning its budget.

Cost depends on how many posts, Reels and Stories you need each month, whether we shoot original content or work from your assets, the level of community management and whether paid promotion is included. A brand needing daily engagement and regular video production needs more resource than one wanting a few polished posts a week. We scope a plan around your goals and budget after reviewing your account.

Early signs, such as better reach on Reels and higher engagement per post, often appear within the first couple of months once content is consistent and on brief. Building a loyal audience that sends enquiries or sales takes longer and depends on your niche, content quality and posting rhythm. Paid promotion can speed up reach, but it works best alongside strong organic content.

Indirectly, yes. Public Instagram profiles and posts can appear in search results, and a consistent, active presence across platforms supports how search engines and AI assistants understand your business. Social activity is not a direct ranking factor for your website, but it drives branded searches, mentions and reviews, which all strengthen visibility. We align captions and profile details with the terms your customers use.