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Case studies

Client stories, case by case

Real businesses from our portfolio and the work behind their feeds: the brief, the content pillars, the posting rhythm and a week from their content calendar.

Read the Stories Full Portfolio
A hand pinning social media marketing notes to a planning board USA, Canada
10 client storiesacross 9 industries, with content calendars

Inside every case study

The work, not just the logo

Each story follows the same structure, so you can compare how we plan for a restaurant, a law firm or a vacation rental.

  • The brief

    Who the business is, who it serves and what made its social media hard.

  • The approach

    The four decisions that shaped the plan, explained in plain English.

  • The content calendar

    Pillars, posting rhythm and a full planning week of Reels, carousels and Stories.

  • The lessons

    What the project teaches, so you can apply it to your own business.

All case studies

Pick an industry

Filter by industry or browse them all. Every card opens the full story with its content calendar.

Pizzas baking in a glowing wood-fired ovenRestaurantsTriple Beam PizzaLos Angeles, CaliforniaA four-location Los Angeles pizza brand that needed one social voice for Highland Park, Echo Park, Glendora and Santa Monica.
  • Instagram
  • Reels
  • Multi-location
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Three beef street tacos topped with onion and fresh corianderRestaurantsAmigos Street TacosMetro Detroit, MichiganMexico City style street tacos across four Metro Detroit locations, with catering trays for parties and offices.
  • Instagram
  • Facebook
  • Local
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A cleaner mopping the floor of a bright, modern living roomCleaning ServiceClean & Simple CleaningLynnwood, WashingtonA locally owned house cleaning company serving Snohomish County and parts of King County for more than 30 years.
  • Facebook
  • Local SEO
  • Home services
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A client relaxing during a facial mask treatment at a spaSpa & SalonBowtique Med SpaSarasota and Lakewood Ranch, FloridaA boutique medical spa with two Florida locations, offering injectables, Hydrafacial, laser and skin treatments.
  • Instagram
  • Paid social
  • Med spa
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Three professionals reviewing and signing documents at a meeting tableLegalLawyers for Employee & Consumer RightsBurbank, CaliforniaA California employment law firm representing workers in wage, wrongful termination, discrimination and retaliation cases.
  • Legal
  • Bilingual
  • SEO
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A single-storey Arizona home with desert landscaping under a clear skyReal EstateThe Gillette GroupQueen Creek, ArizonaA Queen Creek real estate team led by Shannon Gillette, serving buyers and sellers across the Phoenix East Valley and beyond.
  • Reels
  • Real estate
  • Video
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An athlete gripping a loaded barbell in a dark gymSupplementsAbsolute Supps MDOnline store, United StatesAn online supplement brand with fat-loss, gut health and collagen ranges for people with fitness and physique goals.
  • Ecommerce
  • Influencers
  • Paid social
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Flour being poured onto a dark table beside eggs and a whiskFood ProductsAlaska Flour CompanyDelta Junction, AlaskaA three-generation family farm and the only commercial flour mill in Alaska, selling stone-ground barley products.
  • Food brand
  • Recipes
  • Ecommerce
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An adviser holding a small model house over a desk with a calculatorFinanceBelanger MortgagesOrleans, Ottawa, OntarioA family mortgage brokerage near Ottawa working with over 50 lenders since 2001, built mainly on referrals.
  • Finance
  • Facebook
  • Local
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A private pool beside a desert house at golden hourHotel & ResortsCasa Luisa Joshua TreeJoshua Tree, CaliforniaA desert vacation rental ten minutes from Joshua Tree National Park, with a pool, cabana and direct booking.
  • Hospitality
  • Reels
  • Direct booking
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Content calendars

Every story comes with a real plan

Here is the planning week from our Clean & Simple Cleaning case study: colour-coded pillars, the format for each day and the caption idea behind it.

Read This Case Study
Clean & Simple Cleaning content calendarSample planning week · @cleanandsimplecleaninginc
  • 2 Reels
  • 1 Carousel
  • 2 Stories
  • 2 Posts
  1. Mon08:00ReelBefore and afterKitchen reset in 20 seconds. Quote link in bio.
  2. Tue12:00CarouselCleaning tipsFive spots everyone forgets during spring cleaning.
  3. Wed09:30StoryOur teamMorning briefing: who is cleaning where today.
  4. Thu17:00PostBook a cleanWeekly, bi-weekly or every four weeks: how recurring cleaning works.
  5. Fri11:00ReelCleaning tipsThe eco-friendly products we use, and why they are pet-safe.
  6. Sat10:00StoryBefore and afterSwipe: a move-out clean in Everett, before and after.
  7. Sun18:00PostOur teamCleaning for a Reason: why we give complimentary cleans.
  • Before and after
  • Cleaning tips
  • Our team
  • Book a clean

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