@cleanandsimplecleaningincCleaning Service · Lynnwood, Washington
Clean & Simple Cleaning: case study
A locally owned house cleaning company serving Snohomish County and parts of King County for more than 30 years.
Cleaning Service
The client
Who Clean & Simple Cleaning are
Clean and Simple Cleaning, Inc. is a locally owned cleaning company based in Lynnwood, Washington. It serves Snohomish County and select King County areas, including Edmonds, Everett, Mukilteo, Shoreline, Bothell and Woodinville.
Services cover recurring house cleaning, one-time deep cleans, move-in and move-out cleans, office cleaning and green cleaning. The company uses eco-friendly products for most cleans, describes its practices as pet-safe, and runs Cleaning for a Reason, offering complimentary cleans to people facing serious illness.
- Industry
- Cleaning Service
- Location
- Lynnwood, Washington
- @cleanandsimplecleaninginc
- Website
- cleanandsimplecleaning.com
- Channels
- Instagram and Facebook, Google Business Profile, Search
- Posting rhythm
- Reels: 2 a week / Carousels: 1 a week / Stories: 4 a week
The brief
The challenge
Inviting a cleaner into your home is a trust decision. The feed had to show the real, background-checked team and the care they take, not just sparkling sinks.
Most bookings start with a quote request, so social had to move people from a satisfying clean video to the quote form, and make recurring service feel like the obvious choice.
Our approach
How we planned it
Four decisions shaped the work for Clean & Simple Cleaning. Each one answers part of the brief.
-
01
Meet the team
Regular team spotlights that put names and faces to the staff who come into clients' homes.
-
02
Satisfying, useful video
Before and after Reels plus quick cleaning tips people save and share, with the quote link in every caption.
-
03
Trust on repeat
Posts that explain what licensed, bonded and background-checked means, and how the satisfaction guarantee works.
-
04
Local search and social together
Service area content for each town, mirrored on the Google Business Profile so searches and feeds tell the same story.
The content system
A week from the content calendar
Every post belongs to a pillar, every pillar has a job, and the week is planned before anything is filmed. This is a sample planning week for Clean & Simple Cleaning.
- 2 Reels
- 1 Carousel
- 2 Stories
- 2 Posts
- Mon08:00
ReelBefore and afterKitchen reset in 20 seconds. Quote link in bio. - Tue12:00CarouselCleaning tipsFive spots everyone forgets during spring cleaning.
- Wed09:30
StoryOur teamMorning briefing: who is cleaning where today. - Thu17:00PostBook a cleanWeekly, bi-weekly or every four weeks: how recurring cleaning works.
- Fri11:00ReelCleaning tipsThe eco-friendly products we use, and why they are pet-safe.
- Sat10:00StoryBefore and afterSwipe: a move-out clean in Everett, before and after.
- Sun18:00PostOur teamCleaning for a Reason: why we give complimentary cleans.
- Before and after
- Cleaning tips
- Our team
- Book a clean
What we produced
The deliverables
- Facebook and Instagram content plan
- Before and after Reel series
- Team spotlight and community posts
- Seasonal deep clean and move-out campaigns
- Service area content for local SEO
- Google Business Profile post calendar
- Review request copy for happy clients
Photos and clips on this page are representative of the content type. See the live account for the client's own posts.
Website and search
Social that leads somewhere
Every post sends people to cleanandsimplecleaning.com, so the site and the feed are planned together: the same offers, the same answers and pages that search engines and AI assistants can read.
Visit cleanandsimplecleaning.comTakeaways
What this project teaches
- 1
For in-home services, the team is the brand. Faces build more trust than finished rooms.
- 2
Tips content earns saves and shares, and keeps the account visible between bookings.
- 3
Service area content works twice: once in the feed, once in local search.
Services used
The services behind this work
Want the same for your business? Each of these services can start on its own or as part of a plan.
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- Free, no obligation
- Reviewed by a senior strategist
- Yours to keep either way