Turn product searches into orders

Shopify is a solid platform for SEO, but it has quirks. It creates duplicate product URLs through collections, limits some URL structures and can slow down with too many apps. With the right theme settings, canonical handling, app choices and content, Shopify stores can rank very well. WooCommerce offers more flexibility but needs careful setup.

Yes, at least for your most important products. Manufacturer descriptions are often used by many retailers, so search engines have little reason to rank your version. Unique descriptions that answer buyer questions, explain benefits and include relevant details help you stand out, rank better and convert more of the visitors who arrive.

If an item is temporarily out of stock, keep the page live, show the status clearly and suggest alternatives. If it is gone for good, redirect it to the closest relevant product or category to preserve any authority it built. Deleting pages without redirects wastes link value and creates frustrating dead ends.

We cover Amazon listing basics, including keyword research, product titles, bullet points, descriptions and backend search terms, so your listings are easier to find. For brands selling on both their own store and Amazon, we align the keyword strategy across both channels while protecting your direct site from competing with itself.

Technical fixes, such as resolving crawl issues and duplicate pages, can show improvements within weeks once search engines recrawl the site. Category and product page gains usually build over several months, depending on competition and how much of the catalogue needs work. We prioritise high-revenue categories first, so early wins land where they matter most.

Cost depends mainly on catalogue size, the platform, the technical health of the store, how competitive your categories are and how much content needs writing. A store with a few hundred products needs a very different scope from one with tens of thousands. We audit first, then propose a programme with clear priorities and deliverables.

Yes. AI assistants and Google's AI features draw on structured product data, merchant feeds, reviews and clear product content. Accurate product schema, a well-maintained Merchant Center feed and helpful category content all improve the chance your products are surfaced. We treat these as part of eCommerce SEO rather than a separate project.

It can if redirects, URLs and content are not handled carefully. We plan migrations and redesigns around search, mapping every URL, preserving metadata and structured data, and testing on a staging site before launch. Afterwards we monitor crawling, indexing and rankings closely, so any issue is spotted and fixed quickly.