@amigos_street_tacosRestaurants · Metro Detroit, Michigan
Amigos Street Tacos: case study
Mexico City style street tacos across four Metro Detroit locations, with catering trays for parties and offices.
Restaurants
The client
Who Amigos Street Tacos are
Amigos Street Tacos brings Mexico City style street food to Metro Detroit, with signature birria tacos, al pastor and carne asada burritos. It runs four locations: two in Sterling Heights, one in St. Clair Shores and one in Southgate.
Guests eat in, carry out or order delivery online without signing up, and the team offers vegetarian and halal options on request. Catering trays cover birthday parties, office events and backyard gatherings.
- Industry
- Restaurants
- Location
- Metro Detroit, Michigan
- @amigos_street_tacos
- Website
- amigosstreettacos.net
- Channels
- Instagram and Facebook, Google Business Profile, Search
- Posting rhythm
- Reels: 3 a week / Feed posts: 2 a week / Stories: Daily specials
The brief
The challenge
Taco content is everywhere on Instagram, so the feed needed to show what makes these tacos different: the birria, the consommé and the generous fillings, rather than generic food shots.
With four shops and a catering line, the account also had to answer practical questions quickly: which location is closest, are there halal options, and how do you order a tray for 30 people.
Our approach
How we planned it
Four decisions shaped the work for Amigos Street Tacos. Each one answers part of the brief.
-
01
Signature dishes as the hero
A recurring birria series and close-up dip shots that make the signature dish the face of the brand.
-
02
Answers in Story highlights
Highlights for Locations, Halal and Veggie, Catering and Order, so new followers find the answer without sending a message.
-
03
Catering by occasion
Posts built around real occasions such as game day, office lunch and graduation parties, each ending with how to order a tray by phone.
-
04
Local first
Location tags, local hashtags and Google Business Profile updates so the same content helps people searching for tacos near them.
The content system
A week from the content calendar
Every post belongs to a pillar, every pillar has a job, and the week is planned before anything is filmed. This is a sample planning week for Amigos Street Tacos.
- 3 Reels
- 1 Post
- 1 Carousel
- 2 Stories
- Mon11:00
ReelSignature tacosBirria dip in slow motion. Which location is your go-to? - Tue12:00PostMenu for everyoneHalal and veggie options on request at every location.
- Wed17:30
CarouselCatering traysFeeding 20 at the office? What comes in a catering tray. - Thu18:00ReelOur locationsA quick tour of the Southgate shop, from the door to the grill.
- Fri16:00StorySignature tacosFriday special countdown with an order online link.
- Sat12:30ReelCatering traysBackyard party set-up: trays out, guests in.
- Sun10:00StoryOur locationsSunday hours for all four shops, one frame each.
- Signature tacos
- Catering trays
- Our locations
- Menu for everyone
What we produced
The deliverables
- Instagram and Facebook content plan with four pillars
- Birria and signature dish Reel series
- Story highlight covers and scripts
- Occasion-based catering campaign calendar
- Google Business Profile photo and post schedule
- Local hashtag and location tag guide for each shop
Photos and clips on this page are representative of the content type. See the live account for the client's own posts.
Website and search
Social that leads somewhere
Every post sends people to amigosstreettacos.net, so the site and the feed are planned together: the same offers, the same answers and pages that search engines and AI assistants can read.
Visit amigosstreettacos.netTakeaways
What this project teaches
- 1
A signature dish gives a busy category like tacos a face people remember.
- 2
Story highlights are a restaurant's FAQ: answer the common questions once and point to them.
- 3
Catering sells better through real occasions than through a price list.
Services used
The services behind this work
Want the same for your business? Each of these services can start on its own or as part of a plan.
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