Earn the trust badge clients look for

Both badges appear on Local Services Ads. Google Guaranteed is generally for home service businesses such as plumbers and electricians and is backed by a Google guarantee on eligible jobs. Google Screened is for professional services, such as law and financial planning, where the focus is on verifying the firm and its professionals.

Eligibility depends on your profession and country, and Google updates the list over time. Categories have included lawyers, financial planners, real estate agents and other professional services in selected markets. Google makes the final decision on every application, so we start by confirming what is currently available for your business and location.

Timelines vary with the checks required and how quickly documents and background check details are provided. Some businesses are approved within a few weeks, while others take longer if extra information is requested. Having licences, insurance and business details ready in advance is the best way to avoid delays, which is where our preparation helps.

No. Google sets the requirements and alone decides whether a business is approved, so no agency can guarantee the badge. What we can do is make sure your application is accurate and complete, help you meet the requirements you control and manage your Local Services Ads effectively once you are approved.

It depends on how many professionals in your firm need checks, whether you already have a Local Services Ads account, and whether we also manage your ads and leads afterwards. Google itself does not charge for screening, but you pay for the leads your ads generate. We quote after reviewing your firm, licences and goals, so the scope matches what you actually need.

Google has been moving its separate Screened, Guaranteed and licence badges towards a single Google Verified badge in many markets. The underlying checks on licences, insurance and identity remain, and Google may ask for fresh documents during the change. We monitor these updates, respond to verification requests on your behalf and keep your details current so your ads are not paused.

For many small law, accounting, financial and property firms it is, because it puts a verified listing above standard ads and organic results when local clients search. The value depends on your average client value, how many new enquiries you can handle and how quickly you respond. We look at those factors with you first, and if the numbers do not make sense, we will tell you.