@bowtiquemedspaSpa & Salon · Sarasota and Lakewood Ranch, Florida
Bowtique Med Spa: case study
A boutique medical spa with two Florida locations, offering injectables, Hydrafacial, laser and skin treatments.
Spa & Salon
The client
Who Bowtique Med Spa are
Bowtique Med Spa has two locations in Sarasota and Lakewood Ranch, Florida. Its menu covers injectables such as Botox, Dysport and dermal fillers, plus Hydrafacial, SkinPen microneedling, VI Peel, BBL HEROic, Moxi Laser, EmSculpt and medical-grade skin care.
The spa describes itself as the medspa arm of Holcomb-Kreithen Plastic Surgery, with board-certified plastic surgeons as medical directors and a team of PAs, nurse practitioners and aestheticians.
- Industry
- Spa & Salon
- Location
- Sarasota and Lakewood Ranch, Florida
- @bowtiquemedspa
- Website
- bowtiquemedspa.com
- Channels
- Instagram and Facebook, Paid ads, Search
- Posting rhythm
- Reels: 3 a week / Carousels: 2 a week / Stories: Daily
The brief
The challenge
Aesthetic treatments are personal and regulated. Content had to educate and reassure without over-promising, and stay within platform rules for medical and before and after content.
With a long treatment menu, people need help choosing. The feed had to explain what each treatment does, who it suits and what a visit feels like, then lead to an online booking.
Our approach
How we planned it
Four decisions shaped the work for Bowtique Med Spa. Each one answers part of the brief.
-
01
Education before promotion
Treatment explainers in plain English: what it is, how long it takes, who it suits and what aftercare looks like.
-
02
Faces of the clinic
Provider introductions so clients know the qualified people behind every treatment before they walk in.
-
03
Compliant by design
A content checklist for medical claims, consent for client features and careful wording on results.
-
04
Booking built in
Every post points to online booking or a consultation, with Story highlights for each treatment family.
The content system
A week from the content calendar
Every post belongs to a pillar, every pillar has a job, and the week is planned before anything is filmed. This is a sample planning week for Bowtique Med Spa.
- 2 Carousels
- 3 Reels
- 1 Story
- 1 Post
- Mon09:00
CarouselTreatment educationHydrafacial explained in six slides: steps, time and aftercare. - Tue12:00ReelSpa experienceA calm walk-through of the Lakewood Ranch treatment room.
- Wed18:00
ReelMeet the providersMeet the injector: training, approach and favourite treatment. - Thu11:00StoryTreatment educationQ and A box: ask our team about microneedling.
- Fri10:00PostOffers and bookingThis month's special, with a link to book online.
- Sat13:00ReelSpa experienceSkin care routine with the products we stock.
- Sun17:00CarouselTreatment educationBotox, Dysport or Xeomin? How a consultation helps you choose.
- Treatment education
- Meet the providers
- Spa experience
- Offers and booking
What we produced
The deliverables
- Instagram strategy for two locations
- Treatment explainer Reels and carousels
- Provider spotlight series
- Story highlights by treatment family
- Monthly offer and membership campaigns
- Paid social plan for consultation bookings
- Compliance checklist for medical aesthetics content
Photos and clips on this page are representative of the content type. See the live account for the client's own posts.
Website and search
Social that leads somewhere
Every post sends people to bowtiquemedspa.com, so the site and the feed are planned together: the same offers, the same answers and pages that search engines and AI assistants can read.
Visit bowtiquemedspa.comTakeaways
What this project teaches
- 1
In aesthetics, education earns trust faster than promotion.
- 2
Showing qualified providers reassures people before they ever book a consultation.
- 3
A compliance checklist speeds up approvals and keeps content safe to publish.
Services used
The services behind this work
Want the same for your business? Each of these services can start on its own or as part of a plan.
- Social Media MarketingInstagram Marketing ServicesReels, Stories and growth
- Social Media MarketingSocial Media Advertising ServicesPaid social that converts
- Search Engine OptimisationLocal SEO ServicesWin the map pack near you
- Social Media MarketingInfluencer Marketing ServicesCreators who move product
Want a content plan like this one?
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