@employee_rights_caLegal · Burbank, California
Lawyers for Employee & Consumer Rights: case study
A California employment law firm representing workers in wage, wrongful termination, discrimination and retaliation cases.
Legal
The client
Who Lawyers for Employee & Consumer Rights are
Lawyers for Employee and Consumer Rights APC is an employment law firm based in Burbank that represents workers across California. Its practice areas include unpaid wages and overtime, wrongful termination, discrimination, harassment, meal and rest breaks, whistleblower retaliation and worker misclassification.
The firm offers a free, confidential case review with no upfront cost, and serves Spanish-speaking clients.
- Industry
- Legal
- Location
- Burbank, California
- @employee_rights_ca
- Channels
- Instagram and Facebook, Search, Paid ads, AI search and automation
- Posting rhythm
- Reels: 2 a week / Carousels: 2 a week / Stories: 3 a week
The brief
The challenge
People rarely follow a law firm for fun. They find it when something has gone wrong at work, often on a phone, often stressed. Content had to be useful at that moment: clear rights, plain language, no legal jargon.
Legal marketing also carries rules on claims and testimonials, and the audience is bilingual. Every post had to be accurate, careful and accessible in English and Spanish.
Our approach
How we planned it
Four decisions shaped the work for Lawyers for Employee & Consumer Rights. Each one answers part of the brief.
-
01
Know your rights series
Short explainers on California workplace rights, from meal breaks to final pay, each ending with the free case review.
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02
Bilingual by default
Key posts produced in English and Spanish, so the firm's Spanish service is visible, not hidden in the footer.
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03
Search and social aligned
The questions people ask in posts become practice area FAQ content on the website, written to be found on Google and by AI assistants.
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04
Careful, compliant copy
No outcome promises. Every post is reviewed against a legal advertising checklist before it goes live.
The content system
A week from the content calendar
Every post belongs to a pillar, every pillar has a job, and the week is planned before anything is filmed. This is a sample planning week for Lawyers for Employee & Consumer Rights.
- 2 Carousels
- 2 Reels
- 2 Stories
- 1 Post
- Mon08:30
CarouselKnow your rightsMeal and rest breaks in California: what the law says. - Tue12:00ReelMyth or factMyth: you can be fired for discussing your pay. Fact check.
- Wed17:30
CarouselEn españolHoras extra: sus derechos como trabajador en California. - Thu09:00StoryFree case reviewThree questions to ask before you call a lawyer.
- Fri12:30ReelKnow your rightsFinal paycheck rules when you quit or are let go.
- Sat10:00PostMyth or factIndependent contractor or employee? Signs of misclassification.
- Sun18:00StoryFree case reviewNo upfront cost: how the free case review works.
- Know your rights
- Myth or fact
- En español
- Free case review
What we produced
The deliverables
- Social media strategy for a legal audience
- Know your rights Reel and carousel series
- English and Spanish versions of key posts
- Practice area FAQ content for the website
- Search campaign plan for urgent employment searches
- Legal advertising review checklist
Photos and clips on this page are representative of the content type. See the live account for the client's own posts.
Website and search
Social that leads somewhere
Every post sends people to lawyersforemployeeandconsumerrights.com, so the site and the feed are planned together: the same offers, the same answers and pages that search engines and AI assistants can read.
Visit lawyersforemployeeandconsumerrights.comTakeaways
What this project teaches
- 1
Legal content earns attention by being useful in a stressful moment, not by selling.
- 2
Visible Spanish content tells a bilingual audience they are welcome.
- 3
Questions from social make the best website FAQs for search and AI answers.
Services used
The services behind this work
Want the same for your business? Each of these services can start on its own or as part of a plan.
- Social Media MarketingSocial Media ServicesFull social media management
- Search Engine OptimisationSEO ServicesFull-service SEO that drives revenue
- Paid AdvertisingPPC Management ServicesGoogle Ads that pay back
- Search Engine OptimisationAI Search Optimisation (GEO)Get cited by ChatGPT and AI Overviews
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