Page Management
An optimised, active business page that builds credibility.
Facebook Marketing Services
Organic content, community management, Facebook ads and Messenger lead capture working as one system, so Facebook delivers enquiries and sales, not just likes.
Social Media Marketing Facebook Marketing Services from a senior team that has grown businesses in four countries.
What's included
Overview
Facebook still reaches a huge, broad audience, but organic reach on its own is limited and boosting random posts rarely produces results. Effective Facebook marketing services combine a well-run page, an engaged community and structured advertising, with every element pointing towards a clear commercial goal such as booked calls, form fills, store visits or online purchases.
On the organic side we manage your page, content calendar and community, responding to comments and messages quickly so prospects feel looked after. We also set up Facebook Marketplace for businesses where it fits your products, and configure Messenger with automated replies and lead capture flows that qualify enquiries before your team picks them up, even outside office hours.
Paid campaigns are where Facebook becomes scalable. We build audiences from your customer data, website visitors and lookalikes, test creative and offers systematically, and retarget people who showed interest but did not convert. Conversion tracking through the Meta pixel and Conversions API is set up properly, so reporting shows true cost per lead and revenue, not just reach.
Social portfolio
From cleaning companies to finance brands, restaurants and creators: 259 accounts across 35 industries.
See the Full PortfolioWhat you get
Organic content, community management, Facebook ads and Messenger lead capture working as one system, so Facebook delivers enquiries and sales, not just likes.
An optimised, active business page that builds credibility.
Comments and messages answered promptly and on brand.
Targeted campaigns built around leads, sales and return on spend.
Product listings set up where Marketplace suits your offer.
Automated flows that qualify enquiries around the clock.
Pixel and Conversions API tracking tied to real outcomes.
Why it matters
Every Facebook Marketing Services engagement is tied to the numbers that matter to your business, with reporting you can read in minutes.
Get My Free PlanCampaigns built to deliver enquiries at a known cost.
Prospects get fast answers, which keeps them engaged.
Budget shifts towards the audiences and creative that convert.
How it works
We review your page, ad account, pixel setup and past results to find quick wins and gaps.
We define audiences, offers and a content calendar, then produce ad and organic creative to test.
We run campaigns, publish content, manage the community and set up Messenger lead flows.
We test, cut what underperforms, scale what works and report leads and revenue monthly.
Social portfolio
Reels, Stories and content calendars we plan for businesses like yours. Every case study tells the full story: the brief, the content pillars and the posting rhythm.
Related case studies
Why Viral Advice Media
Founded in 2025 and trusted by 250+ businesses, we pair senior strategy with specialist delivery, so your Facebook Marketing Services is planned properly and measured against outcomes you care about.
One strategist plans your Facebook Marketing Services and keeps it joined up with your website, search, social and ads, so nothing runs in isolation.
Strategy, creative, development and media specialists work together, so you get depth without hiring a whole team.
Leads, calls and sales reported in plain English, not vanity metrics, so you always know what your budget is buying.
AI tooling handles audits, research and analysis at scale. Experienced people make the calls that need judgement.
Campaigns for businesses in the USA, UK, Australia and the UAE, across more than 15 cities.
Start with a free Facebook Marketing Services audit showing the three fixes we would make first. It is yours to keep either way.
| What matters | Typical approach | With Viral Advice Media |
|---|---|---|
| Strategy | Tactics picked channel by channel | One senior strategist and one joined-up plan |
| Team | One generalist or a single freelancer | 40+ specialists across search, social, ads, web and AI |
| Reporting | Rankings, clicks and impressions | Leads, calls and sales in plain English |
| Scope | A fixed package for every business | A plan built around your goal and your budget |
| Starting point | A proposal before any analysis | A free audit with the three fixes we would make first |
Where we work
We deliver Facebook Marketing Services for businesses in four countries and more than 15 cities, with local phone lines in the UK and Australia.
For businesses across the United States, planned around the states and cities you sell into and the competitors you meet there.
For businesses across England, Scotland, Wales and Northern Ireland, with British spelling, local search habits and a UK phone line: +44 1344 921576.
For businesses across Australia, built around Australian search behaviour and local competition, with a local phone line: +61 7 3088 6947.
For businesses in Dubai and across the Emirates, planned around the local market, the competitors you face there and how your customers search.
Our social media portfolio alone spans 34 industries. These are the sectors we know best.
Keep exploring
FAQ
Speak to a strategist. No sales script, just straight answers.
+61 7 3088 6947For many businesses, yes. Facebook reaches a broad adult audience and offers detailed targeting through Meta ads, which also run across Instagram. It works especially well for local services, eCommerce and lead generation. The key is treating it as a performance channel with clear tracking, rather than posting and hoping for organic reach.
The right budget depends on your goals, average customer value and how competitive your audience is. We recommend starting with enough spend to gather meaningful data across a few audiences and creatives, then scaling the combinations that deliver an acceptable cost per lead. We help you set a test budget during onboarding.
Yes. Messenger can run automated conversations that answer common questions, collect contact details and qualify prospects before passing them to your team. Click-to-Messenger ads send people straight into these conversations, which often feels lower pressure than a form. Leads can sync to your CRM so nothing gets missed.
Yes. Our team writes copy and produces images, carousels and short videos for both organic posts and ads. We can also work with your existing brand assets or footage. Creative is tested continuously, because on Facebook the ad creative is often the biggest single factor in campaign performance.
We set up the Meta pixel and Conversions API so leads, purchases and key actions are tracked accurately, then connect results to your CRM or analytics where possible. Monthly reports focus on cost per lead, conversion rate and revenue, alongside engagement metrics, so you can judge the real return on your investment.
Campaigns usually need a learning period of a week or two while Meta's algorithm gathers data, and meaningful testing of audiences and creative takes a few weeks more. Many businesses see early leads quickly, but stable, efficient performance typically develops over the first couple of months as we refine what works.
Usually, yes. Both run through Meta Ads Manager, so one campaign can serve ads across Facebook, Instagram, Messenger and the Audience Network. We review performance by placement and adapt creative to each format, such as stories and reels, so budget goes where your audience responds best rather than being spread evenly.
Yes, in the right circumstances. Facebook is effective for B2B businesses targeting small business owners, trades and local services, or people who buy for work in a personal capacity. Retargeting website visitors and building lookalike audiences from customer lists work well. For targeting by job title or company, LinkedIn may be the better partner channel.
Yes. Your page, ad account, pixel and audiences stay in your own Meta Business Manager, and we are given partner access to manage them. If the relationship ever ends, everything remains with you, including campaign history and data, so you never have to start again from scratch.
Get started
Get a free Facebook account review with clear steps to lower your cost per lead.
Tell us where you want to be. Within one business day you will get a free Facebook Marketing Services audit with the three fixes we would make first.