@alaskaflourcompanyFood Products · Delta Junction, Alaska
Alaska Flour Company: case study
A three-generation family farm and the only commercial flour mill in Alaska, selling stone-ground barley products.
Food Products
The client
Who Alaska Flour Company are
Alaska Flour Company is run by the Wrigley family in Delta Junction, Alaska, where three generations raise hulless barley. Bryce and Jan Wrigley settled there in 1983 and founded the company in 2011 as the only commercial flour mill in Alaska.
The mill produces whole-grain, stone-ground barley products, including flour, cereal and pancake and baking mixes, sold through its online store and retailers across the state.
- Industry
- Food Products
- Location
- Delta Junction, Alaska
- @alaskaflourcompany
- Website
- alaskaflour.com
- Channels
- Instagram and Facebook, Search, Website
- Posting rhythm
- Reels: 2 a week / Recipe carousels: 2 a week / Stories: 4 a week
The brief
The challenge
Barley flour is unfamiliar to many home bakers. Content had to teach people what to make with it, not just show bags on a shelf.
The brand's strongest story is its origin: a family farm in interior Alaska with a short growing season and long winters. That story had to come through in every season, alongside recipes that drive orders.
Our approach
How we planned it
Four decisions shaped the work for Alaska Flour Company. Each one answers part of the brief.
-
01
Farm to kitchen
A seasonal story of the farm and mill, from planting and harvest to the stone mill.
-
02
Recipes people save
Simple recipe Reels and carousels using each product, from barley pancakes to bread.
-
03
Where to buy
Regular posts on retailers by region and the online store, so people know how to get it.
-
04
Search-ready recipes
Recipes published on the website with structured data, so they can be found in search.
The content system
A week from the content calendar
Every post belongs to a pillar, every pillar has a job, and the week is planned before anything is filmed. This is a sample planning week for Alaska Flour Company.
- 2 Carousels
- 2 Reels
- 2 Stories
- 1 Post
- Mon08:00
CarouselBake with usBarley pancakes, five ingredients, ten minutes. - Tue12:00ReelFrom our farmHarvest day in Delta Junction, from field to mill.
- Wed17:00
StoryShop and stockistsWhere to find us in Anchorage and Fairbanks this week. - Thu18:00ReelBake with usSwap half your flour for barley flour: what changes.
- Fri11:00PostAlaska grownWhy the only commercial flour mill in Alaska matters for food security.
- Sat09:00CarouselBake with usWeekend bake: a hearty barley loaf, step by step.
- Sun16:00StoryShop and stockistsOrder online and ship anywhere: link sticker.
- From our farm
- Bake with us
- Alaska grown
- Shop and stockists
What we produced
The deliverables
- Social media strategy and seasonal content plan
- Recipe Reel and carousel series
- Farm and mill story content
- Retailer and where-to-buy posts
- Recipe page and product page SEO plan
- Holiday baking campaign
Photos and clips on this page are representative of the content type. See the live account for the client's own posts.
Website and search
Social that leads somewhere
Every post sends people to alaskaflour.com, so the site and the feed are planned together: the same offers, the same answers and pages that search engines and AI assistants can read.
Visit alaskaflour.comTakeaways
What this project teaches
- 1
An unfamiliar product sells through recipes that make it easy to try.
- 2
A real origin story is a brand's most valuable content. Tell it every season.
- 3
Recipes on the website turn social effort into search traffic.
Services used
The services behind this work
Want the same for your business? Each of these services can start on its own or as part of a plan.
- Social Media MarketingSocial Media ServicesFull social media management
- Social Media MarketingFacebook Marketing ServicesPages, groups and Facebook ads
- Search Engine OptimisationeCommerce SEO ServicesMore product and category sales
- Web Design and DevelopmentWebsite ServicesDesign, development and redesign
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