Account audit and rebuild
We audit your current account for budget leaks, weak campaign structure and gaps in conversion tracking, then rebuild whatever is dragging performance down.
PPC Management in London
PPC management in London that makes every expensive click count
Clicks in London cost more than in most of the UK because so many firms bid on the same terms. We build campaigns that focus spend on buyers who are ready to call, book or order.
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PPC Management in London
How PPC Management works for London businesses
Paid search in London is a crowded auction. Law firms, trades, clinics, agencies and retailers all bid on similar terms, and costs per click reflect that. A campaign that shows ads across the whole city for broad keywords can spend a monthly budget in days with little to show for it. Careful structure, tight keywords and strong landing pages make the difference.
Our London PPC work spans Google Ads and Microsoft Ads, plus Performance Max and Local Services Ads. Microsoft Ads tends to be ignored, yet it reaches a lot of office staff searching on work machines in the City and Canary Wharf, often at a lower cost per click. For service businesses, where your category qualifies, Local Services Ads can place you right at the top of the page on a pay-per-lead basis.
Every account is run by a senior strategist who checks search terms, bids and budgets regularly and removes waste before it adds up. Call tracking and conversion tracking show which campaigns bring in real enquiries and sales. You get a plain English report that explains what each pound bought and what we are changing next, so there is no guessing.
See our full PPC Management serviceWhat is included
Your PPC Management in London
Google Ads search campaigns
Tightly grouped keywords, strong ad copy and London location settings that match the boroughs and areas you actually serve.
Microsoft Ads
Campaigns on Bing and partner sites that often reach London professionals at work, frequently at a lower cost per click.
Performance Max and Shopping
Product feeds and asset groups for London retailers and ecommerce brands, with clear guardrails so spend does not drift into poor placements.
Local Services Ads
Setup and ongoing management for eligible London trades and service firms, including verification, profile details and lead handling.
Call and conversion tracking
Tracking for calls, forms and sales so you can see exactly which keywords and ads produce paying London customers.
Paid search in London
A Google Ads agency in London built around cost per lead
In London, the click price is only half the story. Two firms can pay the same for a click and see very different costs per enquiry, because one has a sharper ad, a faster landing page and a higher quality score. Our focus is on the levers you control: relevance, landing page experience, ad schedule and the search terms you refuse to pay for.
Most London accounts we take on begin with the search terms report, read line by line. It often reveals budget going on job seekers, competitor brand names, research queries or areas you cannot serve. Cutting that waste and splitting campaigns by service and intent gives each pound a clearer job, and gives you figures you can plan around.
- Cost per lead tracked, not just CPC
- Search terms reviewed line by line
- A landing page written for every ad group
- Quality score work on priority keywords
Local approach
How we approach PPC for London businesses
Location settings that fit your patch
We target the boroughs, postcode areas or radius you can genuinely serve, and adjust bids by area based on results. A plumber in Wandsworth and a restaurant in Covent Garden need very different maps, and both lose money when ads show across the whole of Greater London.
Negative keywords from day one
London searches attract a lot of jobseekers, students, researchers and bargain hunters. We build negative keyword lists early and review search terms often, so your budget stops paying for clicks from people who were never going to buy.
Timing around London working hours
B2B searches peak during office hours, while restaurants, bars and leisure see evening and weekend spikes. We schedule ads and shift bids around when your best leads search, and make sure calls are answered when ads run.
How we compare
Our PPC management compared with a typical London PPC agency
| Area | Viral Advice Media | A typical London agency |
|---|---|---|
| Account ownership | Your Google and Microsoft Ads accounts stay in your name, with full access at all times. | Accounts opened under the agency, which makes a later move difficult. |
| Who manages bids | A senior strategist reviews search terms, bids and budgets and signs off every significant change. | Automated bidding left running with only occasional checks. |
| Location targeting | Boroughs, postcodes or a radius set to your real service area, with bids adjusted by results. | Whole-city targeting that pays for clicks far outside your patch. |
| Landing pages | Dedicated pages matched to each campaign and tested to raise enquiry rates. | All traffic sent to the homepage whatever the search was. |
| Tracking | Calls, forms and sales traced back to the keyword, including offline conversions where possible. | Clicks and form fills counted, with phone enquiries left out. |
| Channels | Search, Shopping, Performance Max, Bing and Local Services Ads, each picked on fit. | Google search only, with other networks never tested. |
Office-hour buyers
Reaching Canary Wharf and City decision makers with paid search
Office workers in Canary Wharf and the City search during the working day, mostly on desktop and often in browsers that default to Bing. That makes Microsoft Ads, with its LinkedIn profile targeting, a useful partner to Google for B2B firms. We schedule bids for office hours, write ads that speak to procurement and compliance concerns, and send clicks to pages built for a business buyer.
Consumer businesses follow a different rhythm. In the City, footfall is heavy on weekday lunchtimes and quiet at weekends, while venues in Shoreditch or Borough peak in the evening. Radius targeting around your venue, bid changes by hour and call assets timed to opening hours stop you paying for clicks you cannot turn into bookings.
- Microsoft Ads for office-hour B2B searches
- LinkedIn profile targeting on the Microsoft network
- Hour-by-hour bid scheduling
- Radius targeting around each venue
What to expect
How the first 90 days of PPC run in London
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01
Weeks 1 to 2
Audit and tracking
We review account structure, search terms, quality scores, landing pages and tracking. Missing call tracking and conversion actions are set up first, so every later decision rests on reliable data about real London enquiries.
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02
Weeks 3 to 4
Rebuild and launch
Campaigns are restructured by service, intent and area, with negative keyword lists, ad schedules and location settings in place. New ads and dedicated landing pages go live, and budgets start cautiously while performance data arrives.
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03
Weeks 5 to 9
Cut waste and test
Search terms are reviewed several times a week, poor placements are excluded and bids shift towards the boroughs and hours that convert. Ad copy and landing page variants are tested against each other in a controlled way.
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04
Weeks 10 to 13
Scale what pays
Budget moves towards the campaigns with the strongest cost per lead. Where it suits your category, Microsoft Ads, Performance Max or Local Services Ads are added. Your strategist reviews results with you and sets next quarter's targets.
More in London
Other services for London businesses
SEO ServicesRank in the boroughs and searches your London customers actually use, including AI and map results.
Social Media MarketingOrganic and paid social for London brands, targeted by area and audience so your budget reaches real buyers.
Web DesignFast WordPress, Shopify and custom websites for London firms, designed to turn visitors into calls and bookings.
PPC Management in other cities
FAQ
PPC Management in London, answered
Still have a question?
Speak to a strategist. No sales script, just straight answers.
+61 7 3088 6947More businesses compete for the same searches, and many have large budgets. Google prices clicks through an auction, so busy markets cost more. You can offset this with better quality scores, narrower targeting, sensible schedules and landing pages that convert well, which lowers the cost of each lead even when click prices stay high.
It depends on your sector, area and goals, so we avoid quoting a figure blind. After the audit we estimate realistic click costs for your keywords and the budget needed to gather useful data. It is usually better to cover fewer terms and areas properly than to spread a small budget across the whole city.
Local Services Ads cover a set list of service categories and Google controls which are live in the UK. If your category qualifies, we handle setup and verification and manage the profile. If not, we focus on search campaigns and your Google Business Profile so you still show strongly for local service searches.
Yes. Many London clients come to us with an account that is spending but not producing enough enquiries. We start with an audit of structure, keywords, tracking and landing pages, then fix the biggest problems first. You keep ownership of the account and its history at all times.
Ads can start appearing within days of launch. The first few weeks are about gathering data and cutting waste, so lead volume and cost per lead usually improve as campaigns settle. We review progress with you regularly and give an honest view of what the numbers say, including when something needs to change.
Usually, yes, if competitors or resellers show ads on your name. Brand clicks tend to be cheap and convert well, and bidding protects the top spot from rivals. If nobody else appears for your name, we can test pausing brand campaigns in a controlled way to see whether organic results capture the same enquiries, then report the outcome honestly.
Yes. Legal and financial services have extra rules on ad wording, and some financial products need Google verification before ads will run in the UK. We check the relevant policies, write ads and landing pages your compliance team can approve, and keep a record of sign-offs. These are among the priciest London auctions, so tight targeting matters even more.
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