Schema markup generator
Structured data tells search engines and AI assistants what your page actually is. Fill in the fields, copy the JSON-LD, paste it before the closing head tag.
JSON-LD
Nothing you type here leaves your browser. Paste the whole block, script tags included, before the closing head tag. Always run it through a validator before you ship it.
What structured data does and does not do
It is not a ranking factor, and it still matters. Schema does not push you up the results, but it is what earns rich results: star ratings, FAQ dropdowns, business panels. Those change click-through rates significantly at the same position.
It is increasingly how AI reads you. Assistants and answer engines lean on structured data to work out what a business is, where it operates and what it sells. If your entity is undefined, you are harder to recommend.
Only mark up what is on the page. Marking up FAQs a visitor cannot see, or reviews you do not display, is a manual-action risk. The rule is simple: the markup has to describe content the user can actually see.
Keep it current. Wrong opening hours or an old address in schema is worse than none, because search engines trust it and repeat it.
We handle this at scale as part of full-spectrum SEO and local SEO.
Want rich results across the whole site?
We audit, fix and monitor structured data so it keeps earning them.