Growth measured in contribution margin
Search, shopping, marketplaces and retention for online retailers, run against profit per order rather than the return on ad spend your dashboard likes to show you.
Overview
A 4x ROAS can still lose you money
Ecommerce is the easiest category to grow unprofitably. Blended ROAS looks healthy, revenue climbs, and margin quietly disappears into discounting, shipping and the cost of buying the same customer twice.
We work the whole picture: catalogue-scale technical SEO so category and product pages earn traffic you do not rent, Shopping and paid social managed to profit per order, marketplace presence where your buyers already are, and retention that turns a first order into a third.
What is included
Everything in this service
Catalogue-Scale SEO
Category and product pages that rank.
Shopping & Feeds
Clean feeds, better placement, lower CPC.
Paid Social
Prospecting and retargeting priced to margin.
Marketplaces
Amazon, Walmart and Shopify growth.
Conversion Rate Work
More revenue from the traffic you have.
Retention & Lifecycle
Email and flows that lift repeat rate.
The payoff
What you get
Profit, not vanity revenue
We report contribution margin per order, so growth is growth you can bank.
Traffic you own
Organic category and product visibility reduces how much of your margin goes to ad platforms.
Higher lifetime value
Retention is the cheapest growth in ecommerce and the most commonly neglected.
How it works
A clear path to results
Audit
We assess where you stand today and where the fastest wins are.
Strategy
You get a clear, prioritised plan tied to measurable targets.
Execute
Our team and AI systems deliver the work and ship it fast.
Optimise
We measure, report transparently and scale what works.
Questions, answered
FAQs
Yes, but not page by page. At catalogue scale the work is templates, internal linking, faceted navigation rules and structured data, so improvements apply across thousands of pages at once.
Usually both, with different roles. Marketplaces buy you reach and discovery at the cost of margin and customer data. Your own store is where lifetime value lives. The mix depends on your margins.
Almost always because ROAS ignores product cost, shipping, returns and discounting, and because blended reporting credits paid with sales you would have made anyway. We rebuild reporting on contribution margin first.
Yes, both growth and development. We also work with other platforms, and we will tell you honestly if a replatform is the wrong use of your budget right now.
Do you know your profit per order?
Book a call and we will look at the numbers behind the dashboard.