Fewer enquiries, better cases
Search and paid programmes for law firms, built around case value rather than volume, because the wrong enquiry costs your fee earners more than it earns.
Overview
Legal has the most expensive clicks in marketing
Some legal keywords cost more per click than a decent dinner. That means volume-first marketing fails fast: a hundred enquiries from people who cannot instruct you is worse than five that can, because your fee earners pay for the difference in wasted time.
We build practice-area authority in search so the qualified enquiries arrive organically, keep paid tightly targeted to the matters worth having, and automate intake so unsuitable enquiries are filtered before they reach a solicitor. Then we report on signed matters and case value, not form fills.
What is included
Everything in this service
Practice-Area SEO
Authority built per practice, not sitewide.
High-Intent Paid
Budget only on matters worth taking.
Local & Multi-Office
Visibility in every jurisdiction you serve.
Intake Automation
Unsuitable enquiries filtered before intake.
Authority Content
Written by lawyers, credited to lawyers.
Case-Value Reporting
Signed matters, not form submissions.
The payoff
What you get
Protect fee earner time
The screening happens before a solicitor picks up the phone.
Compete without outbidding
Organic authority in a practice area beats paying the highest CPC in your city.
Know your cost per matter
Reporting tied to signed cases, so you can see which practice areas actually pay back.
How it works
A clear path to results
Audit
We assess where you stand today and where the fastest wins are.
Strategy
You get a clear, prioritised plan tied to measurable targets.
Execute
Our team and AI systems deliver the work and ship it fast.
Optimise
We measure, report transparently and scale what works.
Questions, answered
FAQs
We work to your regulator's rules on claims, testimonials and comparative advertising, and every piece of client-facing copy goes through your compliance sign-off before it publishes.
With the one where case value and win rate are highest, not the one with the most search volume. Authority built in a single practice area transfers more slowly than people expect, so focus beats spreading thin.
Yes, and it is usually the fastest win. Better-qualified landing pages and a structured intake form remove most of the enquiries that were never going to instruct.
Paid can produce qualified enquiries within weeks. Organic authority in a competitive practice area is a six to twelve month programme, and any agency promising faster is describing a different outcome.
What is a signed matter worth to you?
Book a call and we will build the plan around that number.