Marketing ROI calculator
Five numbers in, and you will know what a lead really costs you, what a customer costs you, and whether the campaign is actually making money.
Your return
- Cost per lead
- 0
- Customers won
- 0
- Cost per customer
- 0
- Revenue
- 0
- Gross profit
- 0
- Profit after spend
- 0
- Marketing ROI
- 0%
- Break-even sale value
- 0
Nothing you type here leaves your browser. ROI is measured on gross profit, which is the honest version: revenue alone can look healthy while the campaign quietly loses money.
Reading your numbers
ROAS is revenue per unit of spend. A 4.0x ROAS means every 1 you spent brought back 4 in revenue. It is the number most platforms report, and on its own it can flatter a campaign badly, because revenue is not profit.
ROI is the one that pays salaries. We calculate it on gross profit, so a business with a 30 percent margin and a business with an 80 percent margin do not get the same answer from the same ROAS. If your ROI is negative, the campaign is costing you money even when the ROAS looks respectable.
The break-even sale value tells you the lever. If your average sale sits close to break-even, you do not have a traffic problem, you have a pricing, conversion or margin problem. More spend will only lose money faster.
Cost per customer is the number to attack. It is usually cheaper to lift the lead to customer rate than to buy more leads, which is why conversion optimization tends to beat raising budgets.
Numbers not where you want them?
Send us the campaign. We will tell you honestly whether it is a traffic, conversion or margin problem.